Imagine a crisis hits your organization. Panic spreads, misinformation flies, and your brand’s reputation hangs by a thread. Now picture a reality in which this is handled completely differently, a calm, reassuring face addressing the public directly, cutting through the chaos with clarity and empathy. This is the power of video in crisis management. In an era where a single tweet can spark a global controversy, the right video at the right moment can be a game-changer.
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