Audio creators are the newest influencers to the digital market, mostly born from the rise of podcasts and the audio-based app Clubhouse. This doesn’t come as a surprise looking at the past few years where many content creators turned into mini-celebrities within their genre due to social media and streaming platforms. There was a huge surge during the lockdown. With limited and restricted outdoor activity, people moved their attention from the outside world to the digital world where information to entertainment was consumed in the form of online content from video to audio.
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